Position Number: 988221
Work Type: Staff/Unclassified
Location: Geauga Campus
Home Org/Dept: Dean, Geauga Campus - Geauga Campus 
Communications and Marketing Specialist
To produce and provide project support and oversight of tasks that involve electronic and print marketing (web publishing, emails, multi-media and maintenance of web pages) for a campus, College or department while ensuring University brand standards are utilized. Reports to Manager, Communications and Marketing or designated supervisor.
Additional Basic Function – if applicable:
Examples of Duties:
Duties/essential functions may include, but not be limited to, the following:
Write various promotional content ranging from news and events to feature content. Generate multiple creative design concepts to arrive at the best end product, as dictated by the project medium.Design graphical elements and prepare images for the website and other electronic outlets. Includes manipulating stock photography.Create graphic collateral for print mediums including newsletters and other recruitment/retention collateral.Ensure website and design elements meet all University standards.Perform website maintenance, including photo updates, content updates, gap analysis of content and subsequent content development. Review website for dated material and works with content providers to add or delete content.Manage and maintain digital photo library.Take photos, as needed. Maintain web calendar by posting campus events via appropriate system.Coordinate production of multimedia including slideshows, maps and video clips.Oversee social media sites (Facebook, Twitter, Youtube) and work with content providers to create ongoing calendar for posts; posts content.Produce analytic reports and charts on web traffic, social media traffic, QR code and email results.Provide support to marketing department for web development needs for implementation of marketing/recruitment campaigns; specific landing pages, QR code generation, etc.May supervise students as assigned.Perform other duties as assigned.
Additional Examples of Duties – if applicable:
Bachelor's degree in Visual Communications, Graphic Design or relevant field. Three months to one year experience with Content Management Systems, website maintenance and support Microsoft Applications, web-based communications and design.
Content Management Systems and web-based communications and design *Web architectureGraphic design principles *Grammar, spelling, punctuation and vocabulary *Social media platforms
Creating graphical elements; graphic design for print and electronic mediumsUtilizing digital cameraBasic htmlUsing Adobe Photoshop, Adobe Illustrator, Adobe InDesign, Adobe Acrobat Professional Utilizing Microsoft Office Suite and other applicable softwareOrganizing information and projectsAdhering to deadlines *
Provide leadership to othersDevelop a coordinated workflow/timeline to manage multiple projectsBuild relationships with external/internal constituentsWork independently and as part of a teamMulti-task while managing multiple projects and assignments *
Preferred Qualifications – if applicable:
Asterisk (*) indicates knowledge, skills, abilities which require assessments
Working Conditions / Physical Requirements:
Light work-Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently, and/or negligible amount of force constantly to move objects. Incumbent may be required to travel from building to building frequently and off campus occasionally.
The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted to describe all the specific duties and responsibilities that may be required in any particular position. Directly related experience/education beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Kent State University reserves the right to revise or change job duties, job hours, and responsibilities.
Advertised: September 12, 2018 Eastern Daylight Time
Applications close: September 26, 2018 Eastern Daylight Time
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