Position Number: 988256
Work Type: Staff/Unclassified
Location: Kent Campus
Home Org/Dept: University Communications & Marketi - Kent Campus 
Social Media/Community Manager
Manage multiple activities such as monitoring Kent State University social media channels, creating editorial content calendars, initiating discussions, connecting with influencers, analyzing social activities and generating reports. Reports to Director, Social Media.
Additional Basic Function – if applicable:
Examples of Duties:
Duties/essential functions may include, but not be limited to, the following:
Create editorial content calendar for Kent State social media channels and accounts.
Conceptualize, execute and refine social media strategies, including creating engaging content, content calendars and ideas for KSU fan base growth, KSU fan engagement, contests and promotions.
Assist with management of day-to-day activities on social media platforms and apps, including Facebook, Twitter, Instagram, Snapchat, YouTube, Pinterest, etc.
Provide continuous reporting and insights of all social media activities.
Assist in working with internal clients on best practices and usage of social media platforms.
Work with advertising agency and individual partners in the placement and tracking of paid social media platform buys.
Interact directly with fans and followers, managing promotions and contests; monitor and report on fan behavior and interest trends.
Assist in steering digital PR efforts on a day-to-day basis and leading community social team on an ongoing basis.
Collaborate with internal Creative team to infuse strategy into creative materials and conceptual outcomes.
Maximize social media monitoring tools, analytics and trend data to provide usage reports and recommendations for expansion of social media presence to increase engagement with appropriate audience segments in appropriate social media spaces.
Research relevant emerging technologies, social media content platforms and trends to ensure the university remains current and competitive as the social media landscape evolves.
Perform related duties as assigned.
Additional Examples of Duties – if applicable:
Bachelor’s degree in marketing, public relations or related field. Two years digital marketing experience, including experience in developing social media strategies, social media-based writing, editing and asset creation, and project management.
Preferred Qualifications – if applicable:
Asterisk (*) indicates knowledge, skills, abilities which require assessments
Working Conditions / Physical Requirements:
Light work – Exerting up to 20 pounds of force occasionally, and/or up to 10 pounds of force frequently to move objects. Incumbent must be able to communicate with others. May require occasional travel on and off-campus.
Must pass a security check.
We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
For official job descriptions, visit www.kent.edu/hr.
Kent State University is a Smoke-Free, Tobacco-Free University effective July 1, 2017. Smoking and tobacco use are not permitted on any of Kent State’s campuses or other locations and properties that are owned, operated, or leased by Kent State, both domestic and international. For additional details, visit www.kent.edu/smoke-free.
The intent of this description is to illustrate the types of duties and responsibilities that will be required of positions given this title and should not be interpreted to describe all the specific duties and responsibilities that may be required in any particular position. Directly related experience/education beyond the minimum stated may be substituted where appropriate at the discretion of the Appointing Authority. Kent State University reserves the right to revise or change job duties, job hours, and responsibilities.
Advertised: July 11, 2018 Eastern Daylight Time
Applications close: August 10, 2018 Eastern Daylight Time
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